Thursday, May 27, 2010
Heavy Handed Media Relations
We are all for a "hands-on" approach to media relations -- but here is someone who takes it WAY too far.
Dan Noyes of KGO-TV in San Francisco was doing a story on the "patient gift fund" at the Laguna Honda Hospital. According to KGO, the fund is supposed to pay for small gifts like candy bars for patients -- but there are allegations that hospital administrators have been using it for their own lavish meals and travel.
So Noyes and his camera crew show up at a town hall meeting at the hospital in hopes of interviewing Hospital Director Mivic Hirose.
As can be seen in the raw footage below, the hospital communications director, Marc Slavin, inserted himself in the process and got excessively touchy-feeling with the reporter and camera person and finally called off the meeting when things got, shall we say, out of hand.
Slavin breaks about every rule in the book during this three minute video. Someone should tell the hospital spokesman to get a grip -- on himself.
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