Monday, October 24, 2011

Jets PR Fumbles Intercepted Interview

PR people can sometimes gently steer print interviews with their clients that are going off track. But live TV and radio interviews? Once the questioning starts -- any interference from the spokesman should draw a flag.

A New York Jets PR man is receiving flack for breaking in to an on-going telephone interview All-Pro cornerback Darrelle Revis was having with WFAN radio's Mike Francesa on Friday.

Francesa was riding Revis about a play the previous game in which the radio host suggested Revis should have received a penalty. From the clip below -- it appears that Francesa was mostly kidding -- but Jets PR staffer Jarey Winley jumped on the line and directed Revis to hang up. Which he did.

According to the New York Times, Winley later called the show's producer and apologized. But even the apology was lame.

“In my judgment, given the tone of the interview, I should have asked Mike to move on to another topic, instead of instructing Darrelle to hang up the phone. That was an error on my part. I’ve called Mike’s producer and I apologized,” Winley said,

Wrong again, Jared. You don't insert yourself in the middle of an ongoing live radio interview (especially when the host doesn't even know you are on the line.)

Your job -- or the job of the people the PR staff should hire -- is to train the players to handle any adverse situation an interviewer might throw at them.

Francesa's joshing was about a 1 on the 1-to-10 scale of tough interview tactics. By inserting yourself into it -- you gave the issue a thousand times more attention than it might ordinarily have gotten. And you allowed Francesa to run up the score on the Jets.


BTW - readers may wonder what the images below have to do with this story. The answer is: nothing. We noticed that our website gets a ton of hits from people who are not looking for PR advice but are shopping for images used in some of our past postings. So we tacked on some of the most popular images below as a sort of one-stop-shopping place for those who are in the market for pictures of pink Rugers and Tang. 

Pink Ruger
Breaking News Sign

Dr Kristin Snow
The Electric Barbarellas



No comments: